MethodKit with Personas

Important to keep in mind when developing new concepts and projects is naturally the target group. Grandma, Elon Musk and Madonna have different skills and needs, and what you create will essentially depend on whom it is for.

MethodKit with Personas is a tool for designing solutions with particular groups of people in mind. It is a library of 50 cards that encourage creative playing and reshaping of ideas. Combine the personas with locations, technologies and human needs, and tailor specific solutions for your target group.

The size of the cards is A6, in our experience optimal for education, facilitation and arranging group discussions with. The A6 or iPad mini format has the benefit of being visible on a distance (e.g displayed on a wall) but the convenience of being portable and not taking too much space laid out on a table during group discussions.

MethodKit with Personas can be used in your individual creative process as well as in idea generating workshops and hackathons. They work well in combination with our other kits. Though there are no rules, we have collected some examples and instructions for how MethodKit with Personas can be used in Hackathon format.

We worked with NYC based Swedish designer Miriam Gullbring to design this kit. Miriam has been the visual designer of all of the personas. We love them!